Samsung Unpacked 2026: How to Watch & What Samsung Might Launch

Samsung Electronics is today February 25, hosting the Galaxy Unpacked event in San Francisco to unveil Samsung’s newest Galaxy innovations marking a new phase in the era of AI as intelligence becomes truly personal and adaptive.

There are other launch parties across the world but the event will also be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 10 a.m. PT, 1 p.m. EST, 6 p.m. GMT and 7 p.m. CET.

Fans around the world will see Samsung unveil its latest flagship devices, AI features, accessories, partnerships, and more and of course the new Galaxy S series is coming.

How to Watch Live

You can tune in for free on multiple official platforms:

• Samsung’s official YouTube channel – live video feed
• Samsung.com or Samsung Newsroom – embedded livestream
• Set a reminder on YouTube so you don’t miss the start

The livestream generally starts a few minutes before the official time. Samsung usually posts the full replay later if you can’t watch live.

Live Start Times Around the World

These times are based on the confirmed 10 AM PT start and worldwide time‑zone conversions.

Expected Launches & Highlights

Galaxy S26 Series Phones

Samsung is expected to unveil three main phones:

• Galaxy S26 – flagship base model
• Galaxy S26+ – larger display and battery
• Galaxy S26 Ultra – the top‑tier flagship with the most advanced camera and AI features

The lineup will focus on performance, AI‑powered photography, battery enhancements, and software upgrades powered by One UI with Galaxy AI.

Galaxy Buds 4 Series (Wireless Earbuds)

Samsung is likely to launch:

• Galaxy Buds 4
• Galaxy Buds 4 Pro

These true wireless earbuds are expected to offer improved audio quality, better active noise cancellation, longer battery life, and tighter integration with Samsung’s Galaxy ecosystem — especially AI features that work with voice assistants and real‑time translation tools.

AI Enhancements & Partnerships

A big theme this year is AI technology:

• Galaxy AI integrations inside the camera, Gallery, Notes, and productivity apps
• Reports indicate Samsung may be working with third‑party AI platforms like Perplexity alongside Bixby and Gemini to boost smart assistant functionality and contextual help.

These collaborations could expand Samsung’s software ecosystem and bring advanced AI tools to everyday workflows — from image editing to voice transcription and smart suggestions.

Other Potential Launches

According to some leaks, Samsung may also use this event to tease or introduce other devices such as:

• Galaxy Book6 laptops – highlighting Samsung’s push toward a connected ecosystem
• Smart accessories beyond earbuds (e.g., wearables or AI‑focused devices)

Official confirmation will come on stage or soon after.

Expected Prices Around the World

Official prices will be revealed at the event, but leaks and industry estimates give us early projections for the Galaxy S26 series. These vary by region because of taxes, import fees, storage configurations, and local markets.

United States (USD, Estimated)

• Galaxy S26: ~$799 – $849
• Galaxy S26+: ~$999 – $1,049
• Galaxy S26 Ultra: ~$1,299 – $1,349

Samsung may stick with prices close to the previous S25 series to stay competitive, though some leaks suggest slight adjustments due to rising memory costs.

Europe (EUR, Estimated)

• Galaxy S26: ~€999
• Galaxy S26+: ~€1,269
• Galaxy S26 Ultra: ~€1,469

Because European pricing typically includes VAT and import costs, prices are higher than in the US. Some reports also suggest slight increases compared to last year’s series.

India (INR, Estimated)

• Galaxy S26: ~₹79,999 – ₹82,999
• Galaxy S26+: ~₹99,999
• Galaxy S26 Ultra: ~₹1,29,999 – ₹1,38,999

Indian pricing reflects local market trends and tax structures. Trade‑in offers and pre‑order deals may reduce effective prices for buyers.

Kenya (KES, Estimated)

Based on early regional leaks and pre‑launch listings:

• Galaxy S26 (base): ~Ksh 115,000 – Ksh 125,000
• Galaxy S26+: ~Ksh 140,000 – Ksh 150,000
• Galaxy S26 Ultra: ~Ksh 185,000 – Ksh 200,000

These are approximations based on local retailer data and currency conversions ahead of launch.

Nigeria & South Africa 

Actual prices in Nigeria and South Africa will depend on local taxes, import duties, and retailer pricing, but using regional conversions and global price ranges:

• Galaxy S26: ~$799 – $849 equivalent
• Galaxy S26+: ~$999 – $1,049 equivalent
• Galaxy S26 Ultra: ~$1,299 – $1,349 equivalent

Expect prices to convert into Nigerian naira (NGN) and South African rand (ZAR) with some mark‑up due to import taxes.

Samsung Unpacked 2026 promises to be one of the biggest Android flagship launches of the year — bringing cutting‑edge AI technology, powerful hardware, and global rollout plans that will shape Samsung’s mobile strategy for 2026.