Samsung Electronics said on Tuesday it has remained the world’s top television brand for the 20th consecutive year, extending a leadership streak that began in 2006.
Data from market research firm Omdia shows Samsung held 29.1% of the global TV market by revenue in 2025, maintaining its dominance in premium and ultra-large screen segments.
Samsung also led the premium category of TVs priced above $2,500, with a 54.3% market share, driven by demand for its Neo QLED, OLED and lifestyle television models. In the segment above $1,500, the company held 52.2% market share, according to the data.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display Business at Samsung. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”
Samsung first rose to the top of the global TV market in 2006 with its design-led Bordeaux TV. Since then, the company has driven several industry shifts, including the move to LED televisions in 2009, the rollout of Smart TVs in 2011, and the launch of QLED displays in 2017 powered by quantum dot technology.
The company also introduced lifestyle televisions such as The Frame, which displays digital artwork when not in use, and The Serif, a design-focused model aimed at blending into home interiors.
Samsung has continued to expand its premium lineup in recent years with Neo QLED, OLED and Micro LED displays, while also introducing AI-powered television features that automatically optimize picture quality and sound.
The company said it is further expanding its Mini LED TV portfolio, bringing enhanced brightness, contrast and local dimming technology to more screen sizes and price segments.
Samsung’s continued leadership reflects sustained global demand for high-end televisions and advanced display technologies, as manufacturers compete to capture growth in premium home entertainment devices.