UAE-based embedded finance startup Comfi has raised $65 million in a Pre-Series A round combining equity and debt as it scales its B2B Buy Now Pay Later platform targeting small and medium-sized enterprises across the Middle East.
The equity portion of the round was led by Iliad Partners, with participation from Yango Ventures and Raw Ventures, both making their first regional investments. The financing also includes a credit facility from Partners for Growth and a mezzanine facility structured by Shorooq, alongside backing from a family office.
Founded in 2023, Comfi enables SME suppliers to offer customers up to 90-day payment terms while receiving settlement within 24 hours. The company says the model is designed to ease chronic cash-flow constraints caused by long B2B payment cycles across regional supply chains.
Co-founder and Chief Executive Officer Sanjar Samiev said the company was built to address delayed payments that restrict SME growth, adding that Comfi combines embedded finance infrastructure with AI-driven underwriting to provide faster access to working capital.
The startup has processed more than 15,000 invoices and serves over 1,000 clients, according to company data.
The new capital will be used to expand underwriting and risk systems, develop additional products, and scale across key markets in the MENA region.