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Kenya Pipeline Company PLC is partnering with the Bloggers Association of Kenya (BAKE) to support environmental storytelling in Kenya’s fast-growing digital creator economy, as the energy infrastructure firm expands efforts to strengthen its sustainability agenda.
The company will sponsor the Environment Category at the 10th Annual BAKE Awards, recognizing digital creators producing content focused on climate action, environmental conservation, sustainable development and responsible resource management.
The partnership comes as this year’s awards adopt the theme, “The Creator Economy: Turning Content into Capital,” reflecting the growing influence of digital platforms in shaping public discourse and economic opportunities.
“Environmental sustainability is central to KPC PLC’s purpose and long-term vision,” Acting Managing Director Pius Mwendwa said in a statement. “We are proud to support creators who are leveraging digital platforms to champion conservation, climate action and sustainable development, helping to build a greener future for generations to come.”
The move underscores a broader shift among Kenyan corporations toward using partnerships with digital creators and online communities to advance environmental and social objectives.
KPC said its conservation efforts have included large-scale mangrove restoration initiatives. Over the past five years, the company has worked with local communities to plant more than 1.2 million mangrove trees across 100 hectares at Jomvu Creek, in collaboration with the Bidii Creek Conservation Group and other community forest associations.
The BAKE Awards have evolved into one of Kenya’s major platforms for recognizing innovation in digital content creation, spanning categories such as blogging, podcasting, videography and digital storytelling.
By backing the environment category, KPC said it aims to encourage the production of impactful sustainability content while supporting the growth of Kenya’s creator economy.
Voting for the 2026 BAKE Awards remains open through June 18, with winners expected to be announced during the awards gala on June 27.