Kenyan creator-commerce platform HustleSasa has raised fresh funding from African impact investor Impacc, which is leading the company’s latest financing round as it expands its event-ticketing and commerce platform across Africa.
The amount was not disclosed.
Impacc said it has become a shareholder in HustleSasa and is leading the round, while bringing additional investors into the financing. The investment adds to funding the company has received from international and African early-stage investors.
HustleSasa raised $100,000 from Antler in 2021. It later attracted investment from Musha Ventures and Microtraction, while Best Nights VC, the venture arm of German spirits maker Mast-Jägermeister, invested in the company in February 2025. The amount of those investments was not disclosed.
Based on publicly disclosed financing and typical cheque sizes of some of its investors, HustleSasa’s total institutional funding is estimated to be above $500,000, although the company has not confirmed a cumulative figure.
HustleSasa provides ticketing, payments, marketing and commerce tools for event organizers and creators. Best Nights said the platform ticketed more than 1,700 live events attended by over 400,000 people across four African countries in 2024.
HustleSasa processed about 500,000 tickets across more than 2,000 events last year, highlighting the company’s growing role in Africa’s creative economy.
The investor estimates that every 10 tickets sold can generate about one gig job, including work for security personnel, caterers, gate staff, stage builders and technicians.
The latest funding comes as African startups targeting the creative economy attract more interest from investors looking for businesses that combine digital commerce with employment creation.
HustleSasa has not disclosed the size of the Impacc-led round, its valuation or the total amount raised to date.