South Africa’s Mission Mobile Gets $30.8 Million to Expand Smartphone Financing

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Tim and Adam Strike

South African fintech Mission Mobile has secured as much as 500 million rand ($30.8 million) from investment firm DN Invest as it seeks to expand smartphone financing and deepen its partnerships with mobile network operators.

The Johannesburg-based company said DNI’s investment will help accelerate product development, expand its customer base and scale the technology and distribution infrastructure behind its business. Mission Mobile announced the deal on Sept. 21.

The financing is part of a broader push by DNI into telecommunications, digital services and financial technology. The investment group has committed about 2.1 billion rand across recent investments including Mission Mobile, eSIM provider KnowRoaming and fiber businesses Frogfoot, Vox and Hypa.

Mission Mobile provides smartphones through mobile operators’ retail networks, combining device financing with connectivity offers. Its technology platform, Beam, assesses consumers using information about how they earn and spend, alongside conventional credit data, to identify customers who may be overlooked by traditional lending models.

The company is targeting a large prepaid market. More than 80% of South Africa’s roughly 108 million mobile connections are prepaid, according to Mission Mobile. The company argues that prepaid customers are harder for operators to retain because they can use multiple SIM cards and aren’t tied to long-term contracts.

Mission Mobile’s proposition is to combine access to smartphones with preferential voice and data rates and rewards. For operators, the strategy is designed to generate recurring revenue and strengthen subscriber retention; for consumers, it provides a way to spread the cost of a smartphone while maintaining the flexibility of prepaid services.

The company has spent the past year building its own consumer-vetting, billing and payments, account-management, point-of-sale and onboarding systems. It says those systems allow decisions made at the point of sale to connect with recurring billing and payment reconciliation across its retail network.

The structure of the financing also distinguishes the deal from a typical startup funding round. Reporting on the transaction says the capital includes DNI’s own funds and ring-fenced debt facilities, with part of the funding linked to the devices being financed and the repayments they generate. That gives the transaction characteristics of an asset-financing business as well as a growth investment.

DNI’s existing position in South Africa’s mobile distribution market could also give Mission Mobile access to infrastructure and relationships that would otherwise take years to build. DNI operates across telecommunications and technology and has relationships spanning the country’s major mobile networks.

Mission Mobile was founded in 2023 by brothers Tim and Adam Strike. Tim Strike is chief executive officer, while Adam Strike is chief technology officer.

For DNI, the investment extends its strategy of building an integrated telecommunications and digital-services portfolio. The group has described i