216 Capital has invested into Addvocate.AI, a Franco-Tunisian startup specialized in optimizing sales performance with artificial intelligence.
Addvocate.AI, the startup redefining intelligent sales will use the funds to help firms manage and optimize their sales and enter a new era of smart automation.
“With the support of 216 Capital, we are equipped to stay ahead, breaking through the limits of traditional CRM and delivering a solution built for impact, not for data entry.” explains Ridha Mami, CEO & Founder of Addvocate.AI.
According to McKinsey, between 35% and 50% of sales opportunities stagnate in pipelines, slowing company growth. This is how Addvocate.AI was born: a copilot designed to prepare salespeople for their meetings through AI and data consolidation.
Mami identified a major gap in supporting sales teams after more than fifteen years as a Sales Leader in B2B SaaS scale-ups, after he kept witnessing the same scenario: countless hours wasted preparing for client meetings, compiling scattered information, and above all seeing entire deals stall without any clear explanation, threatening business predictability.
The startup stands out due to its AI-native architecture, a “Sales Performance OS” that aggregates data, a design centered on natural adoption by sales teams through behavioral nudges and actionable insights that help teams better anticipate and maximize results.
Where Addvocate initially addressed the symptom (preparation), Nudge tackles sales performance before, during, and after meetings. With this approach, Addvocate.AI becomes a trusted partner for salespeople, making their meetings more productive, focused, and effective, while maximizing the chances of closing or quickly moving opportunities forward in the pipeline.
Toward international expansion
Based in France and Tunisia, Addvocate.AI takes a decisive step forward with this funding. From a sales preparation tool, it is becoming an integrated sales performance platform capable of addressing the challenges of modern business.
“This strategic investment from 216 Capital marks a key milestone for Addvocate.AI, enabling it to accelerate innovation and international expansion, with the goal of sustainably transforming sales performance through AI-native solutions designed around sales team efficiency,” says Dhekra Khelifi, Partner at 216 Capital.
Addvocate.AI is now positioning itself as a pioneer in intelligent sales, strengthening its lead in a rapidly evolving global market.