Samsung Galaxy S26 Ultra Wins ‘Best in Show’ at MWC 2026

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Samsung Electronics said its flagship Samsung Galaxy S26 Ultra has won the “Best in Show” award at the Global Mobile Awards (GLOMO) during the Mobile World Congress 2026.

The awards, presented annually by the GSMA during MWC, recognize standout innovations across the global mobile industry. The Best in Show category highlights consumer-focused products judged to set new benchmarks for technology and real-world impact.

Samsung said the Galaxy S26 Ultra was recognized for combining advanced hardware with its latest software platform, One UI 8.5, designed to deliver a more intuitive and AI-driven mobile experience.

The smartphone features Galaxy AI, which the company said enables adaptive and context-aware assistance for everyday tasks while maintaining strong privacy and security protections.

Samsung also introduced what it described as the world’s first built-in Privacy Display, a technology designed to limit viewing angles and prevent others from seeing the screen while maintaining brightness and clarity for the user.

The device is powered by a customized chipset aimed at improving on-device AI processing, enabling faster performance for AI-powered applications and features.

“This year’s competition was exceptionally strong,” said Shaun Collins, chair of the Best in Show judging panel. “The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful real-world impact.”

Among more than 3,000 exhibitors at Mobile World Congress, judges said the device distinguished itself by bringing forward-looking technologies into a commercially available product.

Stephanie Choi, executive vice president and head of the Mobile Marketing Center for Samsung’s Mobile eXperience (MX) Business, said the recognition reflects the company’s efforts to advance AI-powered smartphones designed to anticipate users’ needs.

Mobile World Congress, held annually in Barcelona, is one of the world’s largest technology trade shows, bringing together mobile device makers, telecom operators and technology firms to showcase new products and innovations.

 

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba