AVEVA has appointed Khaled Salah as Vice President for Africa, tasking him with leading the company’s regional growth strategy and overseeing a team of about 30 employees, the company said on Thursday.
Salah, 37, will report to Jesus Hernandez, Senior Vice President for the Europe, Middle East and Africa (EMEA) region.
The appointment comes as AVEVA seeks to expand its footprint across Africa’s industrial sectors, where demand for digital transformation and sustainability solutions is rising.
Salah brings more than 15 years of experience across industrial and technology domains. He holds an MBA from Warwick Business School and a master’s degree in engineering from Ain Shams University.
He began his career at Schneider Electric in 2013, working in global supply chain operations before taking on roles including Europe procurement and supply chain strategy manager and global commercial strategy director for industrial automation.
After 12 years at Schneider Electric, Salah joined AVEVA in 2022 to lead the global strategic partnership between the two companies, managing a team of 30 and driving the rollout of new industrial software solutions across multiple sectors.
In his expanded role, Salah will also continue overseeing the AVEVA–Schneider Electric partnership while leading operations across Africa, including markets such as Algeria, Morocco, Egypt, Kenya, Nigeria and South Africa.
“Africa is a strategic region for AVEVA,” Hernandez said, noting that industries including energy, mining, chemicals and water are increasingly seeking digital tools to support sustainability and energy transition goals.
Salah said he aims to strengthen the company’s regional presence while supporting industrial clients through AVEVA’s CONNECT platform and partner ecosystem.
“We will work together to accelerate the digital transformation of industries in Africa,” he said.