NCBA Group has unveiled its 2026–2030 Ubuntu strategy, a roadmap designed to strengthen its market position while exploring new avenues for growth. Building on six years of solid performance, the strategy introduces a refreshed organizational purpose: Banking on Belief – Empowering Ambitions. This purpose reflects NCBA’s conviction that belief in people, ideas, and possibilities can serve as a powerful catalyst for progress.
The strategy comes as NCBA reported robust financial results for the fiscal year 2025. The bank posted a net profit of KSh 18.7 billion, up 12% from KSh 16.7 billion in 2024, driven by growth across its corporate, SME, and retail segments. Total assets increased to KSh 780 billion, while customer deposits rose 10% to KSh 620 billion, reflecting continued confidence in the bank’s offerings.
NCBA aims to fortify its core operations by ensuring reliable services, leveraging data as a driver of growth, optimizing product management, and enhancing its corporate banking proposition. The bank is simultaneously accelerating high-potential segments, including Wealth, Consumer, SME, and Insurance, by sharpening customer propositions and deepening engagement.
Expansion into new markets and sectors is also central to the Ubuntu strategy, positioning NCBA for further growth and diversification. Equally, the bank is transforming its operating model to foster a more empowered, purpose-driven culture—a “FutureReady Ubuntu” that aligns employees, partners, and customers with long-term ambitions.
Through this integrated approach, NCBA positions itself not only as a resilient financial institution but as a forward-looking group ready to meet evolving client needs and drive sustainable growth across East Africa.