In 2023, NCBA Group launched its ambitious “Change The Story” Sustainability Strategy, setting 15 targets to be achieved by 2030. The strategy aims to combine environmental stewardship, social impact, and economic empowerment across Kenya and the broader East African region.
Since its launch, the Group has reported significant milestones: mobilizing KES 9.5 billion in green and sustainable financing, planting over 1.3 million trees, empowering 70,536 women and youth in the creative economy through skills training and mentorship, and recycling 83.6% of waste in select offices. Staff engagement has been strong, with over 3,000 employees participating in the “I Change The Story” training program, while 6 EV charging stations have been installed across the region to support clean mobility.
NCBA has also strengthened inclusivity in procurement, onboarding an average of 20% of its supply chain from women- and youth-led businesses, supported 30,000+ participants in golf and cycling initiatives, and deployed KES 100 million annually towards community engagements. To date, the strategy has positively impacted 1.2 million livelihoods.
Nurturing Golf and Sporting Talent
The bank is marking five years of golf partnerships aimed at growing the sport, monetizing player talent, and building stronger community connections. Collaborating with the Junior Golf Foundation, Kenya Golf Union, and Professional Golfers of Kenya, NCBA has invested over KES 200 million, engaged more than 10,000 golfers annually, and supported over 400 tournaments. Emerging stars, including Njoroge Kibugu, now an NCBA contracted ambassador, have benefited from scholarships and international exposure, building a robust pipeline for professional golf careers.
Powering the Creative Economy
NCBA has also cemented its role in Kenya’s creative sector, strategically partnering with the ELEV8 Live music platform to empower young creatives. Through tailored mentorship programs and financial products developed with the HEVA Fund, artists and creative entrepreneurs have gained the tools to generate income, finance their work, and scale their enterprises.
The “Change The Story” strategy reflects NCBA’s commitment to sustainable growth, community engagement, and creating pathways for a more inclusive economy in Kenya and the wider region.