SA’s Family Friendly Event Listing Platform I’m Bored’ Launches in Durban With Unique in-FB App

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South Africa’s I’m Bored is an exciting new service for families aiming to help them find events in their city, and great places to visit.

Founded by Lorraine Steyn and team members Steve Mabbutt,  Stewart Scott,  Michael Duminy and Yvonne Steyn late last year, the family friendly event listing platform has extended its growing service to the Durban area in a move to help more families find great days out together. The digital app, which went live in December last year is claiming  increasing interest from parents, kids and from family focused events and entertaining  services and has at the moment signed up a Facebook fan-base of nearly 30 000 likes.

Available as an Android App, online and via its Facebook page, the platform now has an in-Facebook App with great What’s On information to Johannesburg, Cape Town and Durban parents.

“The new I’m Bored Facebook App allows us to deliver the same high quality, curated content from our Mobile App, to users of Facebook within the familiar environment of Facebook and without any extra downloads” said Lorraine Steyn, founder and developer of the App in a statement.

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“We post daily updates of events in each city, but unlike a Facebook page, where the posts vanish quite quickly in the timeline, our App allows fans to look for events for any day with a simple date selection,” Steyn added.

Steyn said users also get the I’m Bored suggestions of great places to go with kids, and fans can easily share these events, information and suggestions with their friends. I’m Bored new in-FB app is open for use by event promoters for targeted exposure while users become aware of the new events/products and services and also get rewarded by checking in daily and earning points and additional opportunities to win.

The platform’s philosophy is to help families find family-friendly venues and events via the activity feed or on the What’s Near me map or give them opportunity to access service providers such as sports coaches, teachers, products from its directory.

 

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba