Nokia has introduced the Nokia X, a family of affordable smartphones that run Android™ apps, Microsoft services and other Nokia experiences in a move to push everyone online.
Introduced today at the Mobile World Congress, the smartphones, dubbed Nokia X, Nokia X+ and Nokia XL provide an on-ramp to Lumia and Microsoft services like Skype, OneDrive and outlook.com. The firm also launched the Nokia Asha 230 , a full-touch Asha device to date, priced at EUR 45 and the Nokia 220, a EUR 29 Internet-ready mobile phone.
According to Stephen Elop, executive vice president of Nokia’s Devices & Services, “Nokia has connected billions of people around the world, and today we demonstrated how our portfolio is designed to connect the next billion people to great experiences.”
“Our deliberate approach is to offer four tiers of products including our affordable entry-level devices like the new Nokia 220; our entry-level Asha touch phones like the new Nokia Asha 230; our new Nokia X, X+ and XL smartphones primarily for growth economies; and our Lumia portfolio, which is where we introduce the greatest innovation and provide full compatibility with the Microsoft experience,” he added.
The Nokia X family phones have a Lumia inspired interface, have the Nokia Store and have Misrosoft apps such as Skype, One Drive and more than a dozen third-party app stores. The phones have free HERE Maps, Nokia MixRadio and other pre-loaded third-party apps and games.
The first device, the Nokia X, comes with a 4” IPS capacitive display and 3MP camera. The Nokia X+ is optimised for multimedia enthusiasts, who can enjoy even more games, music, photos and video thanks to more memory and storage. Both the Nokia X and X+ will be available in bright green, bright red, cyan, yellow, black and white[1]. The third family member, the Nokia XL, boasts a 5” display with 2MP front-facing camera – ideal for Skype video calls – and a 5MP rear-facing, autofocus camera with flash. The Nokia XL will be available in bright green, orange, cyan, yellow, black and white. The entire Nokia X family is powered by the Qualcomm® Snapdragon™ dual core processor and supports Dual SIM, letting people switch SIM cards to get better tariffs.
The Nokia X will go on sale immediately, starting at EUR 89[2] and rolling-out in Asia-Pacific, Europe, India, Latin America, the Middle East and Africa. The Nokia X+ and Nokia XL are expected to roll out in these markets starting early second quarter, priced at EUR 99 and EUR 109, respectively.
