JUMIA Kenya Unveils Online Marketplace for Entrepreneurs & Suppliers

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JumiaRocket Internet-backed online shopping store Jumia Kenya has unveiled its Marketplace in a move to allow suppliers and entrepreneurs sell their products directly to the company’s huge customer base.

The marketplace will allow entrepreneurs to decide what to sell and at what price, upload a picture of the item and create a description of the product, and after approval the product will go live on www.Jumia.co.ke. JUMIA will handle the product storage, marketing, customer care and delivery. The entrepreneur will then receive the cash resulting from the sale.

The Seller Centre on the portal gives retailers full access to all their operational transactions with JUMIA, as well as the opportunity to view their products and update stock and prices. Sellers can monitor their sales, as well as pending, shipped and cancelled orders on their own personal account.

In a statement, Parinaz Firozi MD for JUMIA Kenya said, “Marketplace will give you the opportunity to display your product or products to thousands of customers, turn your local shop into a national shop, get your products delivered anywhere in Kenya and have professionals answering to your customers free of charge. All you have to do is have the right products at the right price and let JUMIA do the rest!”

Jumia, which celebrated its first anniversary in Kenya in May this year, sells a wide array of products including fashion, electronics, home appliances and beauty products and delivers products to buyers doorstep’s anywhere in Kenya plus a free return policy of 7 days.

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba