UN Launches Social Media Campaign to Create World’s Happiest Playlist

By
Susan Mwenesi
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The International Day of Happiness usually observed on 20th March is here and the United Nations has launched a social Media campaign that appeals to the global citizenry to nominate the song that brings a smile to your fa

 

With hash tag #HappySoundsLike, the campaign, made possible with the support of global music streaming service MixRadio, seeks to seize the power of music and “inspire hope for a better tomorrow” as it encourages people to suggest songs that best represent the feeling of happiness.

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Spearheading the effort, Secretary-General Ban Ki-moon’s video contribution urges viewers around the world to ‘Be happy!’ in the UN’s six official languages and join the Organization’s call for people to demonstrate their solidarity with those “facing tough challenges.”

 

According to UN news statement, the songs will then be shortlisted and selected for the #HappySoundsLike playlist to be made available free online on 20 March.

 

In April 2012, the UN held a high-level meeting on “Happiness and Well-Being: Defining a New Economic Paradigm” at the initiative of Bhutan, a country which recognized the supremacy of national happiness over national income since the early 1970s and famously adopted the goal of Gross National Happiness over Gross National Product (GDP).

 

This year will mark the third observance of the International Day of Happiness, which recognizes the relevance of happiness and well-being as universal goals and aspirations in people’s lives and the importance of their recognition in public policy objectives

 

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