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Business

Safaricom Profit Tops $770 Million as Ethiopia Expansion Boosts Growth

Kenya’s biggest telecom operator Safaricom PLC posted annual net income of more than $770 million on Thursday, helped by strong growth in its mobile money and data businesses as losses from its Ethiopia expansion narrowed. The company said net income...

Business

Kenya’s Mobile Money Subscriptions Hit 51.36 Million, Safaricom Maintains Lead

Kenya’s mobile money sector continues to drive growth in a maturing telecommunications market, with subscriptions reaching 51.36 million in the second quarter of the 2025/26 financial year, according to the Communications Authority of Kenya. While total mobile (SIM) subscriptions barely...

Business

Safaricom’s AI Super App Moment: Inside the Launch of My OneApp and Kenya’s Next Digital Leap

Safaricom is not content with being just a telco and payments company but a tech giant with ambitions to become the operating system of kenya's everyday life. These was made clear at its launch of My OneApp at the Decode...

Business

Kenya Approves Sale of 15% Safaricom Stake to Vodacom in $1.6 Billion Deal

Kenya’s parliament has approved the sale of a 15% government stake in Safaricom to South Africa’s Vodacom in a deal valued at about 240 billion shillings ($1.6 billion), one of the country’s largest privatisation moves in recent years. The National...

Tech

Safaricom’s Decode 4.0 Aims to Shape Kenya’s Next Phase of Digital Growth

Kenya’s ambition to strengthen its position as a regional technology hub took centre stage on Tuesday as Safaricom opened its three-day engineering summit, Decode 4.0, in Nairobi. The summit, convened in partnership with Microsoft, Google, Dell Technologies and Huawei, brings...

Tech

Safaricom’s M-PESA to Roll Out Masked Phone Numbers in P2P Transactions in Privacy Boost

Safaricom's mobile money platform, M-PESA, is set to introduce masked phone numbers in its Send Money (P2P) transactions, marking a significant shift in how customer data is shared across its network. The update, scheduled to go live on March 24,...

Business

MPs Greenlight KES 204bn Safaricom Stake Sale to Vodacom

The Parliament has formally approved the divestiture of a 15 per cent government stake in Safaricom to Vodacom, in a deal valued at KES 204 billion. The decision follows the tabling of a comprehensive report by a joint parliamentary committee...

Tech

Safaricom’s Ziidi Fund Secures Top Global Fintech Honour

Safaricom has solidified its position as a global leader in digital finance after its Ziidi Money Market Fund was named the "Best Fintech and Digital Commerce Innovation" at the 2026 Global Mobile Award (GLOMO). The prestigious accolade was announced during...

Business

M-PESA hits 40 Million Customers as Safaricom Expands Beyond Payments

Kenya’s Safaricom said on Friday its mobile money platform M-PESA has reached 40 million monthly active customers, marking a major milestone as the service celebrates 19 years since launch and continues to expand its role in the country’s financial...

Guides

Safaricom vs Airtel Money for Betting: Which Is Better?

Mobile money has revolutionized online betting in Kenya. Today, most bettors deposit and withdraw funds using their phones rather than traditional banking methods. Two services dominate the conversation: Safaricom’s M-Pesa and Airtel Money. Both platforms allow users to fund betting...

Tech

Safaricom to Mask M-Pesa Numbers in Major Privacy Overhaul

The era of sharing your phone number with every merchant in Kenya is coming to an end, following a landmark decision by the country’s financial regulator. The Central Bank of Kenya (CBK) has granted Safaricom approval to implement "phone number...

Brand Voice

Safaricom’s Daraja 3.0 Platform Speeds Up API Integration for Kenyan Businesses

Faster integration of payment systems is emerging as a competitive advantage for businesses operating in Kenya’s digital economy. Developers say improvements introduced under Safaricom’s Daraja 3.0 platform are significantly reducing the time it takes for companies to connect their systems...

Fintech

Safaricom and NSE Launch Ziidi Trader to Bring Stock Market to M-PESA App

Safaricom has teamed up with the Nairobi Securities Exchange (NSE) to launch Ziidi Trader, a digital platform that allows millions of Kenyans to trade shares directly through their mobile phones. The move integrates the local stock market into the M-PESA...

Tech

Safaricom Targets 12,000 Transactions Per Second with Major Daraja API Upgrade

Safaricom has unveiled a significant upgrade to its developer gateway, Daraja 3.0, marking a fundamental shift in how businesses integrate with the M-PESA ecosystem. The latest version of the platform moves away from being a simple payment bridge to becoming...

Partner Content

Safaricom Shangwe @25 Promotion Concludes | Creates 25 Millionaires

Safaricom has unveiled the final five winners of KES 1 million in its Shangwe @25 nationwide consumer promotion, bringing the total number of new millionaires to 25. ‎ The final winners Quinter Akinyi Wanyama (Bungoma), Sheila Cherotich (Bomet), Fidel Mwendwa (Kitui),...

Business

Safaricom Appoints Sylvia Anampiu as it Prepares Pay-as-you-go Fibre Broadband Rollout

Safaricom has appointed Sylvia Anampiu as director of fixed business as Kenya’s largest telecoms operator moves closer to rolling out pay-as-you-go fibre broadband for homes and offices. The appointment comes as Safaricom prepares to overhaul how fixed internet is sold,...

Sustainability

Safaricom’s Karen Basiye Honored by Schwab Foundation for Sustainability

Safaricom's Karen Basiye has been honored as a Schwab Foundation Corporate Social Innovator of the Year, joining a select group of 21 global leaders recognized for their transformative work in social and environmental impact. Karen, Director of Sustainable Business, Social...

Brand Voice

Security Guard Becomes Latest Millionaire in Safaricom Shangwe @ 25 Promotion

Geoffrey Kipkoech, a 49-year-old security guard from Gachie, is the latest KES 1 million winner in Safaricom’s ongoing nationwide Shangwe @25 promotion. Kipkoech, a father of five who works at Rosslyn Estate in Nairobi, received the life changing news while attending...

Business

Treasury CS Defends Strategic Divestiture: Sh204 Billion Safaricom Tech Deal Under Scrutiny

Treasury Cabinet Secretary John Mbadi appeared before a joint parliamentary committee on Tuesday to defend a high-stakes partial divestiture of the government’s stake in Safaricom PLC. This comes as the state intends to offload 15 per cent of its 35...

Energy

Safaricom Targets 5,000 Solar-powered Sites by 2030

Safaricom PLC said it plans to have 5,000 of its sites running on solar power by 2030 as part of efforts to cut reliance on fossil fuels and lower emissions across its network. The Kenyan telecoms operator said 95% of...

Business

CMA Approves Safaricom, Airtel Money, Capital.com as Forex Brokers

Kenya’s Capital Markets Authority (CMA) has licensed Safaricom Plc and Airtel Money Kenya Limited as Intermediary Service Platform Providers (ISPPs), while Capital.com’s local unit, CC Kenya Securities Ltd, received approval as a Dealing Online Foreign Exchange Broker, marking a...

Business

How AI & Messaging Could Transform Safaricom’s M-PESA into Africa’s Super-App in 2026

M-PESA, Kenya’s mobile money service run by Safaricom, already touches the daily lives of millions across East Africa. But the next frontier for M-PESA couldn't just be payments but AI-powered conversational commerce. By combining AI messaging or conversational AI...

Brand Voice

How a Life-Changing Call from Safaricom Turned a Mombasa Tuk-Tuk Driver into a Millionaire

A routine M-PESA transaction has transformed the life of a 27-year-old tuk-tuk driver from Kisauni, Mombasa, after Safaricom notified him that he had won KES 1 million in its ongoing Shangwe @25 promotion. Joseph Ndung’u, who has worked in the...

Brand Voice

Safaricom Honours Taxi-Hailing Drivers, Bodas During Shangwe @25 Celebrations

Safaricom, in partnership with taxi-hailing companies, has brought together taxi-hailing driver-partners and boda boda riders from across Kenya to empower the mobility workforce and helping them maximise their earnings. The event formed part of the wider Shangwe @25 celebrations, marking...

Business

Safaricom’s Green Bond Lists on the Nairobi Securities Exchange in $260m Deal

Safaricom's green bond has listed on the Nairobi Securities Exchange, with individual investors dominating demand in a transaction that highlights how mobile money is reshaping access to capital markets in East Africa’s biggest economy. Retail investors accounted for 96 per...

Tech

Safaricom Business Names First Winners in Shangwe @25 Enterprise Promotion

Safaricom Business, Safaricom’s enterprise unit, has announced the first winners in its nationwide Shangwe @25 promotion, rewarding micro, small, medium and large enterprises. In the first draw, 10 MSMEs won Bajaj tricycles, nine businesses received KES250,000 worth of restock each,...

Business

Safaricom Secures $138M Standard Bank Loan to Expand Ethiopia Operations

Safaricom has secured a $138 million loan from Standard Bank to support the expansion of its Ethiopian unit, the operator said on Thursday. The funding will be used by Safaricom Telecommunications Ethiopia PLC to continue rolling out network infrastructure and...

Brand Voice

Medic from Ahero Becomes the Latest Millionaire in the Ongoing Safaricom Shangwe za 25 Celebrations

Thirty-nine-year-old Wellington Juma found himself answering a phone call that changed his life for the better. After a night shift at Chulaimbo Health Center, all Wellington wanted to do was rest. Normally, he would have ignored a call at...

Business

Safaricom Green Bond Raises $320M Just Two Weeks After Launch

Safaricom’s debut green bond has raised $320.3 million in just two weeks, well above its $116 million target, highlighting strong demand for sustainability-linked fixed-income assets in Kenya. The telecom operator will absorb $154.8 million, the maximum under the first tranche...

Brand Voice

Safaricom’s Shangwe @25 Promotion Crowns Five New Millionaires

Safaricom’s Shangwe @25 nationwide consumer promotion continues to reward customers across the country, with five more Kenyans becoming the latest millionaires. Hannah Ngige from Komarock in Nairobi, Wellington Juma from Kisumu, Taala Chelanga from Elgeyo Marakwet, Elizabeth Wairimu from Thika,...

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