Author: James Irungu

Over the years, social media has shaped how we relate as mankind, it is no longer necessary to see someone physically to know their status, physical meetings have been moved online, interviews are virtual as well as dating and hookups are as easy as a swipe away. With the recent Covid-19 pandemic globally, the number of users online has escalated, according to Datareport, there are 4.88 billion internet users in the world today. The total number of internet users around the world grew by 222 million in the past 12 months – more than 600,000 new users each day. In Kenya, there were…

The world around us is transforming at an incredible pace, impacting how consumers engage with everything around them, and that includes brands. The digital age continues to transform the way we live, shop, and pay – including how and where brands show up. By redefining the way they engage with consumers, brands can establish more meaningful relationships with them.  The evolution of communication Corporations today should encourage and inspire consumers to create their own stories, their own memories; this ensures that the brand resonates with them on a more personal level. As part of this approach, paying greater attention to…

Having an array of digital platforms have massively influenced how, when, where and why we communicate with each other partaking in a huge impact on young adults as they endeavour to circumnavigate through the digital error in a healthy and safe way. According to statistics from Jumia, Kenya currently has a population of 51.58 million, of this a total of 43.3 million have access to the internet despite Google identifying only 13 million as active internet users. The rapid growth has been facilitated by more affordable devices and declining mobile data plans. Currently, smartphone use is ubiquitous with over 90…

There are more than 6 billion mobile phone users in the world today. This number is critical in understanding and delivering cutting-edge solutions for the market given that one out of every two people uses a mobile phone. Corporates and individuals are at the forefront of developing solutions that are sustainable and have a positive impact on communities. Today, more people are well connected, more people communicate efficiently and carry out business transactions with ease thanks to mobile technology advancements. The advent of the smartphone has gone a step further and enabled more data availability across platforms and in vast…

The emergence of communication and computing for mobile consumer devices is on the evolutionary course to bring interoperability and leverage the services and functions of every industry. With today’s ever-changing message consumption habits due to the explosive growth of the digital curve, brands have been forced to re-evaluate their communication strategies to their target audiences as traditional media continue to lack the flexibility and hyper-personalization that digital media can deliver.  According to a recent report by the Communications Authority of Kenya (CA), Kenya is primed to produce over nine million new mobile subscribers in the next five years. This is expected to become…

Kenya is embracing technological disruption in a way that sets it apart from other countries, this has proved that the machinery has come to stay and we are open to embrace it and develop it to its full potential. According to World Bank, Kenya has seen its Information and Communications Technology (ICT) sector grow an average of 10.8 per cent annually since 2016, becoming a significant source of economic development and job creation with spillover effects in almost every sector of the economy. However, despite many techs and business start-ups giving themselves to the use of technology to better the…

In an increasingly complex environment, successful organizations and companies can well be those who create or develop the capacity to respond, react and recover from natural or man-made hazards quickly and effectively. In reality, resilience can be a competitive advantage and a means of maintaining and pursuing organizations ‘ purposes. With the rise of technology, we currently live in a hyper-connected world, where speed and interdependencies are increasing exponentially. Communication professionals are overwhelmed by the numerous sources of information and challenged in finding what is urgent and essential. This certainly makes for an exciting life in communications, but it also…

The rising digital technology has made it possible for any product or service to be purchased online from countless companies and businesses globally, however, trust is a significant differentiator. Without it, businesses will not trade, and consumers will not buy. For businesses to perform well online, establishing and maintaining digital trust is an increasingly critical part to be paid attention to, with a few clicks, consumers can determine if their service providers’ promises are credible, if their supply chains and work practices are ethical, or if their product information is accurate. Companies that fail to provide full transparency see their…

Kenya’s internet penetration has remained all-time high becoming an important sector for economic growth in both the e-commerce and start-up segments with Nairobi standing as East Africa’s most vibrant technology hub. Despite this growth, the country remains untapped technologically with minimal solutions coming from the sector. According to the Digital 2021: Kenya report from DataReportal, Kenya’s mobile penetration grew by 11 per cent between January 2020 and January 2021 closing 59.24 million mobile connections while the internet having a penetration rate of 40 per cent. This data is expected to go upwards in the coming years due to the rising accessibility of…