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Brand Voice
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Business

Bolt Plus’s KSh 280 Subscription Faces a Bigger Hurdle Than Loyalty

Sam Wakoba
Startups

Kenyan Health-Tech Innovators Compete for £50,000 Africa Engineering Prize

Sam Wakoba
Startups

Latitude59 Expands into Uganda and Zambia

James Musoba
Business

SBM Bank Kenya Profit More Than Doubles to KSh911 Million

James Musoba
Sam Wakoba

Bolt Plus’s KSh 280 Subscription Faces a Bigger Hurdle Than Loyalty

Bolt wants Kenyan customers to pay an extra monthly fee fo Ksh 280 for cheaper rides, free delivery and priority service. But as the ride-hailing company launches Bolt Plus, its challenge is not simply persuading passengers that a subscription can save them money. It must also convince them that...