When it comes to advertising expenses, it's critical to get the most bang for your buck. After all, even a lucrative break worth hundreds of thousands of dollars over a year could be swiftly depleted if it is solely spent on television advertising. A strong advertising budget should be able ...
African youth are the biggest consumers of digital consumers, a fact that points to the need for businesses to seek deeper insights on their marketing strategy around this demographic. This is according to a report commissioned by GeoPoll in June and that sought to understand how youth consumers are interacting ...
RubiQube is a reward – based online advertising platform that drives engagement and monetization opportunities for publishers, while delivering rewards to their end users and providing advertisers with highly engaged mobile customers. Reward based advertising involves rewarding end users for interacting and engaging with advertisements. According to the team, currently, ...
Tritech Media, South Africa's media technology innovator has announced the acquisition of a 25% holding in real-time location-based technology leader ProximityID with an option to increase to a majority share if agreed upon. Tritech Media recently announced its entry in this attractive sector with the acquisition of 50.1% in Ionizr, the ...
Y&R Advertising and VML have acquired an undisclosed stake in Kenya's communications agency, Creative Edge Ltd to bolster its East African presence. The new outfit will be named Creative Y&R and will join Y&R outfits in South Africa and Nigeria. Employees of Creative Edge will not be affected and Prital ...
Terragon Group is set to unveil its data monetization and advertising platform; Adrenaline that will allow advertisers to buy inventory and access to reach mobile users on organically generated channels which sit on non-internet based platforms on mobile devices. These channels include USSD based balance enquiry, Call-Me-Back messages, End of ...
Orange Botswana has launched 'Orange Makoya', a new mobile advertising service which sends SMS alerts of brand offers and promotions to interested Orange subscribers in a move to connect prospective buyers to brand owners, stores and suppliers. 'Orange Makoya' is expected to fill the gap in mobile and networking industry ...
Now a title like that will definitely get someone who is familiar or related to both brands want to figure out what this article will be driving at, but the thought that will be provided here will shed some light on how some of the “advertising” activities being carried out ...
