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Tag: Superbrands

M-PESA takes the crown as Kenya’s leading Superbrand

According to the London-based Centre for Brand Analysis, Mobile payment service M-PESA has become Kenya’s leading Superbrand, beating its parent firm and last year's top superbrand Safaricom and several others in the race. Stephen Cheliotis, Chief Executive of The Centre for Brand Analysis said, “we have surveyed both informed experts ...

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