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BlackBerry 10 Bets On New Multimedia Storefront

BlackBerry  recently announced an updated  BlackBerry® World™ storefront (formally BlackBerry App World™)  before the new BlackBerry 10 smartphones in a move that will give the smartphone users one of the most robust music and video catalogs in mobile today.

The  BlackBerry® World™ storefront will include an extensive catalog of songs as well as movies and TV shows, with most movies coming to the store the same day they are released on DVD.  The competitive offering will feature content from all major studios, music labels and top local broadcast networks. Customers will be able to preview tracks and access the content using multiple payment options.

According to Frank Boulben, Chief Marketing Officer at Research In Motion, music and video content are an integral part of a rich mobile experience and he further explains that people want easy and convenient access to their favorite music, movies and TV shows wherever they are .
The video download and rental section in BlackBerry World will initially be available in the US, UK and Canada. Varying by region and distributor, customers will have access to movies from the following studios and independents: 20th Century Fox, Entertainment One (eOne), Lionsgate, MGM, National Film Board of Canada, Paramount Pictures, Sony Pictures Home Entertainment (US), Starz Digital Media, STUDIOCANAL, The Walt Disney Studios, Universal Pictures (UK), Warner Bros. Customers will also have access to TV shows from the following broadcasters and studios: ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, DHX Media, ITV, National Geographic, NBCUniversal (UK), Nelvana, Sony Pictures Home Entertainment (US), Starz Digital Media, Twentieth Century Fox Television, Univision Communications Inc, and Warner Bros.

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Milcah Lukhanyu
Milcah Lukhanyu
I cover tech news across Africa. Drop me an email at [email protected]

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