Ecobank Ghana, a member of the Ecobank Group, on Wednesday launched the banks first fully integrated advertising campaign in Accra.
The campaign dubbed: ‘The future is pan-African, is intented to be rolled out across the 33 countries in Africa where Ecobank has a retail presence.
The campaign will run on radio, print, digital and outdoor media as well as social media campaigns.
Mr Samuel Ashitey Adjei, Managing Director Ecobank Ghana said, ‘Ecobank is the one bank capable of creating the necessary change in Africa that will empower its people and business enterprises to unlock the full value that Africa holds’.
“The success story of Ecobank is attributed to the kind of vision that was conceived by its promoters from the beginning, together with the structures put in place to ensure the continuous enhancement of stakeholders’ value..
He added that the bank is focused on maximising its potential across sub-Saharan footprint, with customer satisfaction seen as a top priority and the fact the new campaign highlights the advantages that retail and corporate customers can derive from the one bank approach.
With our expanding retail presence and robust technology platform, we are both strongly and uniquely positioned to help secure Africa’s future growth and development,’ Mr Adjei added.