American Communications Company Aastra Lauches Middle East & Africa Campaign



Enterprise communications group, Aastra has launched a campaign for its products in Middle East and Africa regions to improve communication and network communications for companies.

The company provides Voice-over-IP, SIP trunking, Unified Communications and Collaboration, Video telephony & conferencing and Fixed-Mobile Convergence technologies, which they say are not as vibrant in Africa and Middle East as in North America.

The company says that these technologies help users to reduce costs and also increase efficiency in their systems.

“With the Transform campaign we are targeting enterprises with legacy PBXs such as Ericsson MD110 and Aastra Telephony Switch offering them customized migration plans and promotional offers to move to server based communication systems with state-of-the-art hardware and software, capable of supporting all new technologies in business communications,” says Alex Naumov, head of Sales Aastra Middle East & Africa.

He also added that, “Utilising latest technologies like High Definition (HD) video conferencing business can significantly reduce their travel cost and increase environmental support without compromising on the quality of face to face meetings. We offer enterprises the possibility to trial new solutions before deploying them, combined with a promotional price for transforming their existing system.”

Aastra’s operations are global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries.

The Aastra campaign  is pegged to end on 31st December 2013.