YouTube Partner Program, a program for video creators to monetise their content is now live in Nigeria making it possible for video content producers in Nigeria to make money on their works.
According to Juliet Ehimuan, Nigeria’s Google Country Manager:“We are excited about the amazing opportunities the YouTube Partner Program will create for Nigerian content creators to engage and build a global audience for their content.”
Ehimuan added that the program will increase online video content in Nigeria and enrich its diversity.
Video content producers in Nigeria will have to sign into their YouTube accounts to become YouTube Partners, then monetize their video content via advertising. They will also be given tools and resources online to up their skills and grow their online audience in a bid to monetize their video content.
The program is open to individuals and brands to connect their audience based on demographics, interest, topics and keywords.
YouTube is not new in Nigeria as the YouTube Nigeria domain launched way back in 2011.
Nigeria is a ripe market as its local movie industry, Nollywood is the third biggest movie industry in the world after US’s Hollywood and India’s Bollywood with revenue receipts of approximately $300million to $800million annually.
UPDATE: The YouTube Partner program is now live in Nigeria, Uganda, Senegal and Ghana according to YouTube’s official statement.