Taking advantage of the growing popularity of OTT messaging, China Telecom in a joint venture with NetEase have developed a new App to join in the market.
The messaging app,YiChat is a proprietary social instant messaging application for Smartphones.
The companies said that YiChat is very different from other social instant messaging application through the integration of various technologies. They pointed out that with YiChat, users can enjoy sending free text and voice messages to any mobile phone or free voice messages to fixed lines, without the need for YiChat to be installed on the receiving devices.
In addition, all China Telecom users can enjoy additional free data promotional packages with their use of YiChat.
“The joint venture with NetEase and the launch of YiChat is a crucial step in China Telecom’s strategic transformation,” said Jie Yang, President and COO of China Telecom. “Aiming to make YiChat one of the most popular social instant messaging applications for young people in China, China Telecom will work towards the success of the joint venture and YiChat with the most sincere determination.”