Starting September this year, MTN customers will be offered a new wide array of content from Mandalay Digital a mobile service provider and YellowDot a value added service provider.
The new partnership deal with the three companies will give users SMS and gaming-based content through its Digital Turbine Marketplace™.
“This partnership is an exciting step forward for us as we continue to expand our services to new territories,” says Noy Hazan, CEO of YellowDot, Africa.
“The demand for data and cellphone content is growing rapidly in the region and we hope that we can do our part to help meet that growing demand. Operators have to continuously be aware of mobile trends, and what we are noticing is that while consumption of voice content and services has plateaued, VAS content, such as gaming and music content is just beginning to take hold.”
“This deal is a win-win for MTN, YellowDot and Mandalay,” added Peter Adderton, Chief Executive Officer of Mandalay Digital Group. “We are excited about our expansion into the mobile market in Africa where we can continue to leverage our knowledge and technological abilities to drive higher consumption of quality content.”
MTN Cameroon has 7.5 million subscribers which is approximately 56 percent of the total mobile users in the country.
The agreement marks Mandalay Digital’s first venture into the African mobile market and YellowDot’s continued growth on the African continent, the second largest mobile marketplace in the World.