Mobile solutions beyond Value-Added Services firm, Mahindra Comviva has partnered with Vantrix, a pioneer in mobile video optimization and delivery solutions in a bid to effectively manage, optimize and monetize the explosive growth of video traffic that service providers are experiencing in their markets.
According to their release statement, the deal will see Vantrix’s advanced video optimization solution, Bandwidth Optimizer integrated with Mahindra Comviva’s Mobile Data Platform (MDP), targeted at addressing the broadband traffic and specifically Video Traffic for Policy Management, Optimization and Monetization (MOM).
The parties expect the solution to enable service providers to manage, optimize and monetize their mobile broadband video traffic while offering their subscribers a high performance and rich media experience, leading to increased data adoption and reduced network congestion.
Madan G. Onkar, Vice President, Internet and Broadband Solutions, Mahindra Comviva said, “Given the explosive growth in the video traffic and the increase in broadband subscribers globally, it’s imperative that video traffic is managed and delivered intelligently, in the most optimal manner. It contributes to a significant portion of the service providers’ data revenue today. We are excited to extend our partnership with Vantrix to jointly offer the policy-based video optimization solution to our customers worldwide.”
A recent study shows that mobile video traffic exceeded 50% in 2012 and it is predicted that by 2017, video will generate 66.5% of all mobile data traffic. Globally the internet video users will be 2 billion by 2017. At the same time, mobile video traffic in Africa is predicted to grow 27 fold from 2013 to 2017 at a compound annual growth rate of 93 per cent. Video will be 72 per cent of Africa’s mobile data traffic in 2017, compared to 47 per cent at the end of 2012.
“Today, it is evident that video content consumption is the key driver for data traffic growth on service provider networks. These providers need to manage the growing costs of this demand, offer a compelling experience to their customers and enable new revenue opportunities,” said Alex Staddon-Smith, Sr. Vice President, Global Sales and Business Development, Vantrix. “We are delighted to partner with Mahindra Comviva to deliver a best-in-class solution to address these challenges. Our solution, Bandwidth Optimizer, is designed to improve the overall end user experience, while at the same time optimize the delivery of video content and enable monetization opportunities for our clients.”
Mahindra Comviva has more than a decade of experience in managing mobile data pipes for over 80 service providers across 40+ countries globally while Vantrix solutions are deployed in over 75 mobile networks, serving more than one billion subscribers in five continents. Vantrix has worked with Mahindra Comviva with their media transcoding for its Multimedia Messaging Service Center (MMSC) suite and RCSe compliant IMPS suite.