Vodafone Egypt has preferred Ericsson to install Ericsson Mobile Broadband Charging (MBC), a service that will grant up to 10 million users with an immense display of data options and more flexible on-demand subscriptions.

The MBC will allow mobile users to personalize both prepaid and postpaid data usage plans in real time. This solution, which is being integrated into the operator’s existing Ericsson Charging System, gives users the flexibility to utilize the best plan for their needs at any time. Already fully implemented for all Vodafone Egypt’s prepaid data users, the system will soon be rolled out for postpaid subscribers, with an estimated subscriber total of more than 10 million data users in 2014, and presents a model that may be of interest to mobile providers across the continent

The Head of Department at Vodafone Egypt, Abdelfattah Mabrouk said: “We always aim to provide our customers with innovative services that are personalized. Ericsson’s MBC allows us to do that on a whole new level, and provides superior capabilities for data charging. Mobile users do not want to be left without access to mobile data after they unknowingly reach their data limits. Ericsson’s innovative solution gives us the flexibility to offer consumers immediate top-ups without penalties.”

Egypt has an estimated 35.6 percent internet penetration, this means that, with a population of more than 80 million, about 29 million are active internet users.  

With the new business support solution (BSS), subscribers can buy daily service packages or data plans and to set up automatic bundle renewal upon exhaustion of an assigned quota or time. MBC provides an alert feature, which allows users to see the percentage of the current data plan that has been consumed, allowing them time to buy more data.

“Technology is now integrated into almost every aspect of our lives. In the transition to what we call the Networked Society, where everything is connected in real time, consumers are rapidly adopting smartphones and relying on them for everyday activities. MBC helps these subscribers to utilize data plans that suit their needs,” said Anders Lindblad, President of Ericsson, Region Middle East.