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Home Business Africa is Microsoft’s Second Largest Investment after China, says Executive

Africa is Microsoft’s Second Largest Investment after China, says Executive

by Elly Okutoyi
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Image: brainstormmag.co.za

Image: brainstormmag.co.za

Microsoft has revealed that Africa is its second largest investment after China, saying that the continent has continued to attract the software giant’s top leadership attention over the years.

This was said by Microsoft South Africa’s Managing Director Mteto Nyati in an interview with ITNewsAfrica, while explaining the reason behind Microsoft’s huge investments in projects such as the Microsoft 4Africa initiative and BizSpark.

“What we have seen here is that there are many different leaders of Microsoft within Africa. So the leaders came together to better understand Africa,” Nyati told ITNewsAfrica.

“Africa is the second biggest investment that Microsoft has made, after China and that shows how important they see the continent,” he added.

Last week, Microsoft officially launched the BizSpark programme aimed at boosting small businesses and entrepreneurs by giving them access to development tools, connection to key industry players and business support through accelerators and incubators.

The project is targeting over 600 small businesses with an aim to make them grow into international companies.

“When we are talking about the BizSpark project, we are targeting six hundred companies. My hope is that the companies won’t only be successful here, but across the globe. So the intent is to build companies that are going to be globally competitive – those companies that are addressing the needs of emerging markets,” Nyati explained.

Earlier this year, Microsoft announced that it was going to push its market growth in Africa, terming the continent as a “game changer in the global economy” adding that it will be spending an additional $75 million dollars over the next three years on top of what it’s currently investing here.

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