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Twitter Spicing Up Its Mobile Advertising

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Twitter has bought MoPub, a mobile-focused advertising exchange to upgraded its mobile advertising capacities

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MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising in a single product.

The social networking company said that it will continue to invest in and improve MoPub’s core business and added that there is a key opportunity to extend many types of native advertising across the mobile ecosystem through the MoPub exchange.

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The microblogging platform also plans to use MoPub’s technology to build real-time bidding into the ads platform so advertisers can more easily automate and scale their buys.

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Caroline Vutagwa
Caroline Vutagwahttps://my.techmoran.com
Minding my own business is not enough for me that's why you will always find me minding Africa's Businesses as well as Technology and of course letting you know about it. Talk to me on [email protected]

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