Sabrina Dar has been appointed Cisco General Manager for Kenya and East Africa in move seen by the company to try and inject its growth in the region.
She will be in charge of Kenya, Tanzania, Uganda, Rwanda and Ethiopia categorized as East Africa and will report to David Meads, Vice President for Cisco, Africa.
“These are exciting times for East Africa as both public and private sector organizations embrace the next phase of internet growth and the tremendous change it will bring to all sectors of society,” Sabrina said.
“Cisco is committed to align with the national agendas for broadband acceleration by supporting both the public sector through this transformation and East African organizations to thrive in the new digital environment.”
With over 10 years at experience, Sabrina has worked in Cisco’s Emerging Theatre Partner Organization, and was also the marketing lead for Cisco’s London 2012 Olympics sponsorship. She has also held the role of UK and Ireland Enterprise & Commercial Market Manager and helped to develop the business case for, and deliver, a new partner go-to-market.
David Meads said, “I am confident that with our new leadership in East and West Africa we will be able to make a significant contribution to the continent of Africa – with broadband as a platform for socio and economic transformation, harnessing the network to improve lives, empower citizens and make businesses more competitive.”