Samsung Electronics Zambia has asked it customers in Zambia to be cautious when buying new and second hand phones for unauthorized dealers. This, the company says, will put them at risk in purchasing counterfeit products which are potentially defective and unprotected by warranties.
By the end of this year, the global sales of smartphones are likely to reach one billion, driven by low-cost handsets and gains in markets like Zambia. For this reason consumers should be careful to purchase phones, sometimes from unlicensed suppliers.
The Country Manager of Samsung Zambia, James Chona, said that Samsung offered inimitable warranties and extras to customers who purchased genuine products from authorised dealers.
“We are seeing a shift in the market where consumers are beginning to see the value of warranties for their smartphone purchases. The smartphone has gone from being a cutting-edge device to becoming an essential component in the everyday lives of consumers. Because of this, smartphones are prone to damage and consumers do not benefit from warranties when they purchase phones from individuals or unlicensed suppliers,” Said Chona.
He also said that customers procuring a genuine Samsung device enjoyed the benefits of comprehensive device protection as registered devices were covered by a 24 month warranty, giving an example of the Galaxy S4, which is given an additional insurance such as accidental damage from handling.
The Manager believed that customers should make sure that they buy a genuine Samsung phone by registering for an E. Warranty immediately they put a SIM card in their handsets.
“Current sales of the S4 are priced in nearly the same range by licensed suppliers as they are with individuals but the benefit of buying genuine products is also to protect consumers from the risk of purchasing phones with a defective history,” Chona said
This should not only be a message to Zambia but the whole world at large. Counterfeit phones is something that should be addressed globally, in as much as the manager is advising consumers to be careful, one can’t help but wonder if Samsung is doing something to help curb this menace; and if they are, what are some of the measures they have employed and which have proved to be efficient?
It would also help if the company could show the public some of the counterfeit products or give them a way to identify the original before purchase. The only way the company has shown the public is through sending the IMEI number but for sure this doesn’t help because by the time you get hold of the number you will have bought the phone only to realise is it a fake after sending the number to Samsung, who take their time to reply.