Guest Post By Johnni Kjelsgaard the founder, GrowthAfrica in Nairobi. He originally shared this post at the Startup101, an training for startup founders by Founders Institute and GrowthAfrica.
What an Investor needs…
What an Investor really wants…
Control (or influence)
Maximum Return on Investment
What an Investor really don’t like!
An Investor will make you believe…
The Investor Matrix
Valuation & Term Sheet
The fine print
How do you value a company?
Essentially there are three methods:
A fourth – and for start-ups – more useful method is:
Investors’ Financial Expectations
Your job is to convince him that is possible!
Term Sheet – the prenuptial…
A Term Sheet is essentially the investors way of protecting himself from being hurt in the relationship:
Johnni has lived in East Africa since 1998. He co-founded an International IT company expanding from Uganda to Kenya, Bangladesh, Tanzania, Malaysia, Zimbabwe, Vietnam, Ghana & Nepal in under 3 years.
He founded GrowthAfrica in mid 2002 assisting International investors and companies identify and seize business opportunities across Africa, extending various consulting services.
GrowthAfrica has branched to include: