Rocket Internet’s JUMIA, which operates in Nigeria, Morocco, Ivory Coast, Egypt and Kenya has won the “The Best Retail Launch of the Year” at the World Retail Congress in Paris yesterday, making it the first African company to win such a global award.
ASOS, Migros, NikeTown, Woolworths or Zappos.com are some of the former winners of the EMAP run event discussing the international retail industry.
Elated at the milestone, Jeremy Hodara, co-founder of JUMIA said the award was a historic moment to Jumia and for the whole of Africa.
He said, “Only thanks to our incredible teams and partners, who made online shopping in Africa easy. This award makes us incredibly proud and reinforces us in what we do. We are number one in Nigeria now and we will continue to grow and deliver our products all across Africa.”
The World Retail Congress’s jury said JUMIA sets the highest benchmark when it comes to retailing in Africa: their excellency in online marketing, IT and operations are key drivers for JUMIA’s sharp growth rates and the company’s rising brand awareness throughout the whole of Africa.
“We are delighted with the wide international reach of this year’s winners and that for the first time, we are presenting an award to an African retailer,” said Ian McGarrigle, chairman of the World Retail Congress.
Launched last year, Jumia has over 100,000 unique visits daily and a daily subscriber base of more than 400,000 people. The portal allows shoppers to buy from an array of products including fashion itmes, consumer electronics, home appliances to beauty products.