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Jumia appoints Vinod Goel as CEO for East Africa

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Jumia has announced Vinod Goel as its new Regional Chief Executive Officer (CEO) for East Africa.

Mr Goel will oversee operations in both Kenya and Uganda as the direct CEO.

He succeeds Charles Ballard, who departed Jumia to join Twiga Foods. Mr Ballard had served as CEO for nearly a year.

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Before his current appointment, Mr Goel was the CEO of Jumia Uganda. He successfully transformed the business, achieving significant top-line growth and improved unit economics.

Mr Goel has been with Jumia since 2020, initially joining as the Head of Global Fulfillment Operations, where he managed operations across all Jumia markets.

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Prior to joining Jumia, he worked in Strategy, Finance, and Supply Chain with Lafarge Group, a French conglomerate, and was based in Europe, Asia, and Africa.

Earlier in his career, he worked as a software engineer in India.

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Commenting on his new role, Mr Goel said: “I’m deeply honored and excited to lead Jumia’s operations in Kenya and Uganda during this exciting phase of growth. Our commitment to delivering an innovative, convenient, and affordable online shopping experience remains unwavering.”

He added, “Additionally, we are dedicated to fostering more brand partnerships with both local and global companies. We are witnessing huge interest from global brands such as Starlink, to be their sole partner and new brands to launch their products overnight across the entire country.”

Jumia is a Pan-African e-commerce company that serves as a marketplace, logistics service, and payment platform.

The firm operates in several African countries, making it a major player in the continent’s e-commerce landscape.The company partners with over 100,000 sellers, offering a vast selection of products to consumers.

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Diana Mutheu
Diana Mutheu
Diana Mutheu is a Tech enthusiast, happy to delve deeper into the African tech space covering Social Media, AI, Startups, Telcos, Cryptocurrency, Big Data, Women in Tech and all matters Tech. Write to me @[email protected]

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