In a statement, General Manager of Operations at Rupu James Gathere said that the campaign is aimed at bringing the best products to Kenyans at great discounts.
“Green November is our way as Rupu of helping you stretch the almighty shilling. We have partnered with all the best vendors in town to bring you the most amazing deals. If you were looking for a great and affordable Christmas gift – Rupu will have the best selection of ideas.”
This campaign will feature deals daily from the best restaurants, spas, salons, events and a variety of great electronics and household items. Customers can purchase these deals at more than 50% off the regular price. Apart from the campaign allowing customers to get bargains for a wide range of products and services, partnering vendors are expected to sign up new customers who they convert into long-term clients.
Mr. Gathere also outlined the effectiveness of Rupu as a marketing tool. “Rupu is a result-driven online marketing tool: we take a commission from deals running on the website and in return market our merchant’s services and products to our loyal fan base. Everyone wins: Rupu gets a revenue-share, the merchant receives many new loyal customers and Rupu users can explore the very best businesses in Kenya at a discount.”
Founded in 2010, Rupu has grown to be Kenya’s own eCommerce success story. The firm recently launched Rupu Shops to allow retailers sell online and Rupu Travel, a travel deals section with great places to visit in the country at affordable rates.