Kenyans Increasingly Buying Digital TV’s As Deadline For Digital Migration Looms Says Nakumatt


Samsung-Smart-TvNakumatt Holdings, East Africa’s top retailer has said Kenyans are increasingly buying Samsung Digital Televisions as they rush to beat the looming digital migration deadline set for December 2013.

According o the fir, its sales data captured in the last six months ending October, confirm that the range of Samsung TVs featuring inbuilt DVB-T2 tuners have been enjoying brisk sales easily touching the Kshs 30million a month mark.

Nakumatt Holdings Managing Director, Atul Shah said the highest sales growth for such digital TV’s has been recorded around Nairobi region with Mombasa, Kisumu and Nanyuki branches following closely.

The sales data captured between May and October, Shah noted, confirms a steady growth exclusively for Samsung Smart LED Digital TV models which are now enjoying an average 50% month on month sales growth.

Ahead of the Nairobi region analogue switch off, Shah confirmed that Nakumatt has already beefed up stock for Digital TVs and related accessories from various suppliers.

“As the digital migration deadline draws nearer, at Nakumatt stores countrywide, we have noted a spike on the demand for Samsung digital TV’s,” Shah confirmed. He added that, “this demand is particularly pronounced on the specific models that now come fully loaded with an inbuilt Digital Tuner, thus saving the customer the need to buy a set top box.”

Samsung Electronics East Africa Chief Operating Officer, Robert Ngeru disclosed that commencing this year, the firm is now delivering to the local market a wider range of Smart LED TV’s with inbuilt DVB-T2 tuners. All Samsung 2013 TV Models (from 28”), he said, are DVB T2 compliant as per CCK’s requirement.

Last December, Samsung Electronics East Africa, was the first Television set manufacturing company to receive the Communications Commission of Kenya (CCK) type approval rating for the Samsung ES 5600K TV model featuring an integrated digital TV tuner.

“In association with our esteemed franchisee Nakumatt Holdings among other authorised distributors, Samsung is now providing such products to meet local demands,” Ngeru explained. In addition, “As a Built for Africa product, all our products also offers a Triple protector so you never miss a moment of magic with built-in lightening, surge and humidity protection.”

As per the Kenya Gazette Notice No 13869 of 18th October 2013, the government has reiterated that the Analogue TV transmission switch off date for Nairobi and its environs remains 13th December 2013.