Dell, one of the world’s fastest growing IT companies has for the first time this week unveiled next year’s plans for Kenya, driven by the motivation to expand its market share while increase brand penetration in the East Africa Region.
Dell Europe, Middle East and Africa (EMEA) President Aongus Hegarty alongside Southern and Central Africa Dell Managing Director of Stewart Van Graan and the Vice President of Marketing (EMEA), Mark Mobius on 11 November 2013 at the Sankara Hotel Westlands Nairobi, announced about the organization’s motives to take place in the country.
Yet, for close to three decades, Dell has empowered countries, customers, communities and people everywhere to use technology to realize their dreams. Thus, Kenya is the next big thing when it comes to providing technology for development, as according to Hegarty, Kenya – especially its capital Nairobi has offered a massive growth for the company that is set to provide technology to support the growth of small businesses. That is despite the Kenyan Dell office handling seven countries in the country besides partnering with Kenya Agriculture Research Institute by introducing IT for carrying out Data Management.
Nevertheless, for the coming year, the company plans to become a well known solutions provider in IT company, not merely a PC provider company, with the help of the media and also in the participation of the government owned one laptop per child project that would be rolled out next year despite delays. It would do so through the provision of content and software and not just devices. That would indeed expand the company’s operation, as Dell worldwide now runs at least 17 global research and development centers such as the Dell Silicon Valley Research and Development Centre.
And besides launching new products and bringing more innovative ways in the country that would enhance quick marketing of their goods, other plans announced include focusing on enhancing creativity, topped with an entrepreneurial spirit of which, helped them fuel the growth of their company ranked as one of the most successful and fastest growing in history.
For instance, in the 24 annual Inc. 500 report published in the Inc. magazine in 2005, Dell’s SecureWorks service provider was ranked 79 on the list of 500 fastest companies with a three year sales growth of 1,012 per cent in the USA. But this year, the service provider managed to scoop first place in the MSSP (Managed Security Services Provider) to watch in Gartner’s “Market Trends: Managed Security Services, Worldwide, 2013” report – a comprehensive worldwide study of overall MSSP market trends, including the technology enhancements MSSPs are currently building into their solutions, the market challenges they face, current enterprise MSSP buying trends, and the overall growth of the global and regional MSSP sector.
Dell in general has also had a steady increase in its investment research and development activities which support their initiatives to develop enterprise solutions, services and software capabilities.
In all, despite the company not owning up to future plans of opening a Dell manufacturing plant in Kenya, it is set to establish innovative Hubs in which Dell customers could share challenges that they encounter as the company offers the best appropriate solutions to them.