This report is based on data from a selection of Sandvine’s 250-plus service provider customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. Sandvine’s Global Internet Phenomena Report is published twice a year.
Dave Caputo, CEO Sandvine said: “Since 2009 on-demand entertainment has consumed more bandwidth than “experience later” applications like peer-to-peer file sharing and we had projected it would inevitably dip below 10 percent of total traffic by 2015. It’s happened much faster. This phenomena, combined with the related rise in video applications like Netflix and YouTube, underscores a big reason why Sandvine’s business has grown beyond traffic management to new service creation,” he said.
On mobile networks around the world it says that,
1. Video accounts for less than 6 percent of traffic in mobile networks in Africa, but is expected to grow faster than any other region before it.
2. Blackberry email and BBM messaging accounts for over 13 percent of traffic across the continent.
3. Average monthly mobile usage in Asia-Pacific is more than 1 gigabyte. Video accounts for 50 percent of downstream traffic.
4. Instagram and Dropbox are now top-ranked applications in many regions across the globe. In mobile networks in Latin America, Instagram, is now the 7th top ranked downstream application.
5. Netflix (31.6%) holds its ground as the leading downstream application in North America and together with YouTube (18.6%) accounts for over 50 percent of downstream traffic on fixed networks.
“You have to be in Africa to understand Africa. Sandvine now has customers in 20 countries within Africa and we are pleased to include truly representative data on this high-growth market in this year’s report,” said Mr. Caputo. “The African market is especially unique, as most users are connecting to the Internet for the first time through mobile devices, and using applications like Skype, Facebook and WhatsApp. In other parts of the world, new users have first connected to the Internet via a fixed line. While video is a small part of mobile bandwidth in the region today, we predict Africa will be the fastest video adopter and operators will respond with creative device-and application-based service tiers.”