Kenyan industry leaders believe that mobile content will lead to blossoming commerce revenue, says MEF in their first report of a three-country African Growth Market Study on mobile content and commerce.
In this report, the main avenue that is bringing growth to this sector is mobile money and m-banking. Mobile banking creates revenue which stands at 53 percent followed by social networks which is at 37 percent and mobile commerce 30 percent.
Mobile payments have been the greatest opportunity for market growth that has captured 87 percent with mobile advertising following closely and the rising adoption of the use of the Smartphone in businesses rather than the downloading of content which has significantly declined,says report.
As the opportunities seen so endless the main challenges that are bound to delay the progress is the high charges as well as network issues.
The industry respondents believed that plans to educate and reassure consumers and whilst rising smartphone adoption.
Rimma Perelmuter, MEF CEO said: “This report provides an industry-wide snapshot on mobile activity and opportunities in Kenya today as part of our regional roadmap of activities, following the launch of our dedicated MEF Africa office in association with Vodacom in late 2012. Kenya is a market of great interest to our members and as the study clearly demonstrates a showcase for success, particularly in mobile money.”
The survey was conducted in association with KPMG and supported by Nation Media Group.