Samsung Unveils Digital Billboards for Kenya@50 Celebrations


Samsung Electronics East Africa and the Kenya@50 Secretariat will erect a LED Digital screen at KICC and digital billboards across the country to mark Kenya’s 50-year celebrations.

The billboard at the Kenyatta International Conference Centre will promote the monumental building as the regional premier meeting centre and will also showcase the county’s culture, the people and businesses.

According to Sports, Culture and Arts Cabinet Secretary, Dr. Hassan Wario, “Every sector in Kenya has a unique story to tell, and that fits into the country’s 50th anniversary. This is a great opportunity for citizens, private sector, investors, the tourism industry among others, to come together to make an indelible mark in the Kenyan story.”

The first in the region, Samsung says the billboards are based on its Digital Signage Display technology, that has made it the market leader in display technology providing LED-backlit panels that are renowned for their sharp text, rich colour and reliable performance.

The launch of the Digital billboards for Kenya@50 celebrations comes at a time when the country is gearing up for the digital migration switch set for mid-December, which will see Kenyan embracing the digital broadcasting technology for the Televisions sets.

“We’re extremely excited about the launch because as a brand, all our television sets are digitally complaint thus our customers will not miss the action during the celebrations. We believe that this partnership will go a long way in ensuring that the milestones of this great nation are beamed to the whole country,”  said Samsung Electronics East Africa Chief Operating Officer, Mr. Robert Ngeru.

Apart from celebrating 50 years as a nation, the Kenya @50 steering committee has lined up a series of initiatives, which will involve social and economic activities across the country with long-term positive impact.