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Organizers announce partnership with Volkswagen for Africa’s biggest social media event


Organizers of the continent’s biggest social media event, the Social Media Week Lagos (SMW Lagos) have announced a partnership with Volkswagen. With the partnership, they said the Volkswagen Center in Lagos would be the SMW Lagos headquarters.

“Through a partnership with Volkswagen, the SMW Lagos headquarters (#SMWLagosHQ) will be hosted at the 850 sqm (9,000 sq ft) Volkswagen Centre in Victoria Island, Lagos. This unique venue will enable SMW Lagos to accommodate large groups in a theatre style set up, as well as feature dynamic installations to enhance attendees’ experiences,” organizers said in a statement.

It added that it would be introducing new features for the second edition of the continent’s biggest social media event.

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The organizers said: “New for 2014 is SMW Lagos #AfterHours. Lagos is known around the world for its nightlife.  As a supplement to daytime programming, SMW Lagos will curate a week of memorable and shareable post conference evening events.  The SMW Lagos #AfterHours Hub at Club Pravada will host a variety of night time activities and programming.”

For 2014, organizers said the focus is on engaging citizens of Lagos state by bringing programming to different communities.

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“With this in mind SMW Lagos introduces #SMWSatellite venues, smaller venues throughout Lagos that will host engaging programming in a more intimate setting. The newly opened Enterprise Creative HotHouse, a co-working space for creative and digital entrepreneurs in Ikeja, will serve as 1 of several #SMWsatellite venues. HotHouse will host a variety SMW Lagos crowd sourced programming including masterclasses and workshops,” organizers said.

They added: “In addition, Terra Kulture located in VIctoria Island, Lagos returns for 2014 as our Music, Arts, Culture & Entertainment Hub (#smwMACE).  SMW Lagos hubs/venues will host a variety of dynamic programming produced by local and international event partners.”

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It added that the deadline for event submission is this Friday.

It said: “Event partner submissions are currently being accepted through this Friday, December 6, 2013.  Event proposals should be submitted via the SMW Lagos website.”

SMW Lagos, produced by Dragon Africa and AFRIKA21, is a week-long event that is part of the Social Media Week global platform and takes place in Lagos from February 17 to 21, 2014.

Following a successful inaugural year that hosted 110 events, had over 8,000 registrations and garnered over 31 million online impressions, organizers said “SMW Lagos looks to build a bigger, bolder and better connected conference.”

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