

“As the venture is located in Ghana, we have to perform several work-arounds to the standard crowd funding situation, such as non-refundable backing. We have overcome this obstacle by introducing a rewards shop so even if your cow does not get funded, you can still get a reward. On top of that, the money is always going towards a good cause,” Brennan said.
Brennan adds that the beauty is in the way the company is structured – an online business unit, which is a crowd funding platform that will generate funds for capacity building; a social business unit, which manages the capacity building of partner farmers; and, a commercial unit, that will purchase the improved cattle stock from the smallholder farmers and distribute the beef into the local markets. The company will be both self sustaining and profitable. At the same time it provides a path out of poverty for small holder farmers by helping them manage their herd better, while at the same time providing a profit center in the form of guaranteed sales at above market prices.
The reward shop lists all the custom cows that have been created on the CFP. CowBackers start by choosing a cow design followed by a reward such as a t-shirt, notepad or dart board that will have the custom cow printed on it. Each of these rewards will have a price in both ‘points’ and ‘US$’ as outlined in Table: CFP Rewards Price Structure. CowBackers will be able to access the rewards shop and pay directly with currency, points or a combination of both currency and points.While the crowdfunding portal is under development, we want to get you involved. We will soon be opening the create-a-cow area on the site, where you can create a cow, name it and get your cow listed in the online store.
Users can visit the website sign-up, join a cow and check out some of the rewards that you can get from the rewards shop.
The revolutionary platform is expected to tackle Africa’s food problem by giving farmers capacity building opportunities or activities for farmers.
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