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What Nigerians bought Online in 2013

 Excited Shopping Woman

We all love shopping and tend to get excited whenever new brands are launched. The shopping trend in Nigeria did not only focus around the purchase of Fashion Items but there was a massive increase in the purchase for Gadgets, Electronics Books, Home Appliances, Groceries, Beauty Products, Baby Products, Event Tickets Online.

Jumia Nigeria which had implemented an online pre-order option allowing customers to pay ahead to receive the latest gadgets shortly after their international proved to be a success with such as Blackberry Q10, Samsung Note 3, PlayStation 4 and more gadgets.

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Recording high subscription rates and customer interest, Jumia saw Nigerian’s buy bags of rice and oil to give out to their older members of their families along with clothing, home appliances and gadgets for their own personal use.

Online shopping habits in Nigeria have grown over the last year, with Nigerian’s shopping for everything from big to small items across the country. With the data gathered from our website in 2013, here are the top 10 products across categories showing how Nigerians shopped last year.

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1.     Mobile Phones (Nokia Lumia, Blackberry, Tecno Phantom)

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2.     Samsung & LG Televisions 

3.     Dresses

4.     Dell Laptops & Infinix Tablet

5.     Male Shoes

6.     LG Washing Machine

7.     Elizabeth Arden Perfumes

8.     Accidental Public Servant Book by Nasir El Rufai

9.     Mama Gold Rice

10.  Bathroom Towel


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Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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