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Zain South Sudan Names New CEO

by Sam Wakoba
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Basel Manasrah

Basel Manasrah

Zain Group has appointed Basel Manasrah as Chief Executive Officer of Zain South Sudan, replacing Wassim Mansour, who returns to his role as advisor to the Group CEO after what the firm says  a successful eight-month stint transforming Zain’s new opeartions in the country.

Mr. Manasrah is not new to Zain or telecom operations. He brings to the firm 13 years of telecommunications experience in commercial, technical and operational aspects.

Manasrah has also held several key senior positions within Zain Group since joining the company in 2000, including Chief Operations Officer of Zain Jordan, Marketing and Customer Care Director of Zain Kuwait, Commercial Consultant for Zain Iraq, and Commercial Consultant of Zain Bahrain prior to the launch of commercial operations.

Scott Gegenheimer, CEO of Zain Group is sure Manasrah will perform.

He said, “With Basel Manasrah now at the helm and the compelling support of Zain Group’s resources in all facets of the business, I am confident that Zain South Sudan will enter a new and prosperous era, playing a key role in the growth of the telecommunications sector and the economic and social development of the newest nation on the planet.”

Zain South Sudan is a subsidiary of the Zain Group which has over 46.1 million active customers in 8 countries such as Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. The firm recently expanded its 3G network across the country and partnered with ‘The Whitaker Peace and Development Initiative’; the ‘Vodafone Foundation Instant Network’, and signing of the United Nations’ Broadband Commission’s Manifesto for Sustainable Development while under the leadership of Mnasour.

Mansour turend around the firm in the few months he worked as CEO of  Zain South Sudan and he’s leaving Mansrah in charge to drive the firm’s commercial and customer centric activities.

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