According to Richard Bell, Non-Executive Vice Chairman of the Board, Wananchi Group, “Given the great reception and progress Zuku is experiencing in our local markets, we are keen on increasing investment in expanding our fibre services to residents across the country. Parts of Mombasa will now access Zuku internet services and plans are underway to cover the rest of Nairobi and Mombasa and eventually the rest of the region.”
The firm says it March launch at the coast is due to increasing demand of similar services in the region, and Zuku’s readiness to meet the demands.The move by the Kenyan government to set timelines for digital migration has also paid off for the firm as TV viewers seek the best of content and broadband internet speeds.
The imminent switch has contributed to growth in the local Pay TV industry, to tap into the season, Zuku has invested in Digital Migration Educational Centres in Nairobi, to provide the public with necessary information relating to the switch even as the firm aims to popularize its provisions of satellite TVand cable services.
“The digital switch is a reality for Kenyans and as a home-grown company, we are keen to provide the public with much needed information on the importance of the exercise such as better picture and sound quality, opportunities for increased local content among other notable benefits,” Bell said.
At the end of 2013, the firm embarked on a countrywide promotion that saw drastic cuts in prices that served as a welcome reprieve for consumers at a time when the country was rushing to beat the digital migration deadline then for December. The move has resulted in the growth of subscriber base and increased Zuku’s footprint across the country. The firm also cut installation fees, previously at Kshs. 8500 to Kshs. 5600 for the full Zuku kit, installation and one month subscription to the Zuku Classic package.