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Lenovo Is Determined To Take Up The Nigerian Market

by Caroline Vutagwa
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Leading PC manufacturer, Lenovo, has a mission to take the Nigerian Smartphone market to another level. The company has planned an introduction of seven new models which will start shipping from next month.

This will make Nigerians consumers the very first people in Africa to experience these brand new models, which includes the flagship piece Vibe X Smartphone.

Lenovo Smartphone’s launch in Nigeria will be available at all major retailers from first week of March, 2014.  The range includes entry-level devices, such as the A369i, A516, A680, and A859; the stylish S650 and S930; and the picture perfect and sleek Vibe X. All Lenovo smartphones will come with a one year local warranty.

“With more than 120 million mobile subscribers, Nigeria represents a strategic market for Lenovo’s Smartphone business. Smartphone’s are fast becoming a primary platform for work, entertainment and social networking for consumers and we are thrilled to announce the launch of our exciting line-up today in Nigeria,” said Graham Braum, Lenovo Africa General Manager.

IDC forecasts smartphone shipments worldwide to reach 1.5 billion by 2017, with Smartphone shipment dominated by emerging markets.

“Smartphone penetration in Nigeria is one of the highest in the world. Our goal is to be one of the top five Smartphone vendors in Nigeria in the very near future. We believe this a reality as our product range caters to a wide variety of individual needs and we have partnered with the best in the industry to help us achieve our goal,” added Braum

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