#MEA2014 Live Blog :VC Cheat Sheet for Startups According to Bongo Live

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innovationVC’s want to invest in product-based startups but as young entrepreneurs startup Bongo Live CEO Tawa Jiwaji says business may not be as easy as it looks on day one.

Jiwaji says a lot of young graduates leaving school and want to build big tech companies but says there is lack of angel funding and most investors want sure returns, lack of affordable talent especially when the big corporates are aslo fighting for the same talent. He added the youths also lack of customer base and have no track record.

Jiwaji also added that validation takes time, product market fit takes time so young innovators ought to know it also takes a lot of time to build any product to be ready for shipping, few early adopters, need to educate customers and failure is still a stigma but the youths should go out and build products anyway.

Bongo Live CEO says the youth should bootsrapp their startups by doing consulting work or services, productize service business, be focused, be selective and maximize or balance team resources.

The startups also need to gain client confidence, get insight into the industry, validate and build domain espertise, build traction and revenues for stronger cash flow and stronger negotiation position with VC’s.

 

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba