This is What Nigerians Ate on Valentine’s Day

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From Hellofood’s 250 restaurants in Lagos and Abuja, Nigerians celebrated the Valentine’s Day by ordering personalised cakes and chocolate selections more than any other food.

According to the firm, approximately 20% of daily food orders received through the site and mobile app include desserts and traditional cakes. Especially, extravagant creations often personalised with a special message of love are what Hellofood.com vendors really cash in on, on Valentine’s Day.

“In the upcoming weeks, we are expecting an overall increase in orders, especially since 1st and 8th of March which both fall on a Saturday. This is an ideal day for lovers who choose to celebrate in the privacy of their home with a romantic dinner for two. Many of the restaurants registered on Hellofood.com have already prepared special menus for people in love, so those who want a special dessert can always choose between a red velvet, decorated sponge or black forest chocolate cake”, said James Gibson, Country Manager Hellofood.com.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba