In Kenya, Uganda, Tanzania and Ethiopia Toshiba Gulf FZE has become the Notebook of choice, this is according to the latest International Data Corporation’s (IDC) CY 2013 final results.
The brand holds the top position in East Africa with a high market share of 23 percent and a massive year over year growth of 118 percent in CY 2013. In addition, Toshiba has exhibited market dominance by achieving number one position in Jordan and Saudi Arabia respectively. Toshiba has a high market share of 30 per cent in Jordan, and 24 percent in KSA.
“Our continued efforts to develop and offer innovative products, services and programmes towards our customers and partners have driven us to strengthen our position in the market. We’ll continue to support our customers with value added services and a range of mobile computing solutions to further enhance customer satisfaction,” said Santosh Varghese, General Manager, Digital Products & Services, Toshiba Gulf.
Manish Kewalramani, Business Development Manager for East Africa and West Africa, Toshiba Gulf FZE said: “This significant growth reflects the investments Toshiba has made in the region with having a steady stock availability, a rebate program for partners, strategic promotions and smart marketing approach for high visibility.”
Last year, Toshiba introduced a wide range of platforms across its laptops, Tablets, All-in-One PC, and Ultrabook including its first convertible Ultrabooks – the Satellite U920t & the Portégé Z10t, which has helped address a complete range of customer requirements, from entry level, to experienced and professional users.